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According to the new market research report by IndustryARC titled “Astaxanthin Market: By Product Type (Synthetic Astaxanthin, Astaxanthin Rich Paracoccus Bacteria, Pluviallis Microalgae Astaxanthin, Aematococcus); By Form (Liquid, Dry); By Applications (Dietary Supplements, Animal Health & Aquaculture, Cosmetics, Food & Beverages, Feed); By Source (Natural, Synthetic) & Geography – (2018-2023)”, the market will be driven by the rise in health-conscious populace and exponential demand for natural food coloring agents.The Americas region holds the largest market share in the Astaxanthin Market However, Asia Pacific is estimated to have the highest growth. As the anti-ageing creams and other skin products are becoming much sought after than ever before, the usage of Astaxanthin becomes ubiquitous in this region. The key applications in this region include cosmetics and dietary supplements among others.Selected Impact Analysis Done in the Full ReportAstaxanthin is responsible for the red color in many sea creatures such as crayfish, krill, and salmon. Astaxanthin gives red color to many sea creatures such as crayfish, krill and salmon their red color.Astaxanthin has been reported in many studies for its high antioxidant and skin-friendly properties.Paracoccus Bacteria, Astaxanthin Rich Phaffia Yeast, and Synthetic Astaxanthin are predominantly used in the aquaculture sector, while the Astaxanthin derived from H. Pluvialis microalgae is the main source for human applications such as food & beverages.Excerpts on Market Growth FactorsAquaculture and Animal feed are the major applications, while Carotenoid has been used for coloring fishes and improving the texture of animals.Nutraceutical segment is anticipated to have a rapid growth during the forecast period.Astaxanthin Softgels are estimated to register an agile growth rate during the forecast period.Synthetic source will acquire a major share in the market.Natural Sources are estimated to witness a swashbuckling over the forecast period.Astaxanthin can be manufactured from natural sources. The high yield of carotenoid and low maintenance cost will drive the growth of natural sources, which in turn drives the growth of Astaxanthin.Key Players of Astaxanthin Market:Astaxanthin is an Oligopolistic in nature and dominated by limited number of key players.Koninklijke DSM N.V is one of the key players of the Astaxanthin Market. The Heerlen headquarters company which has more than 20,000 employees worldwide witnessed € 8,632 net sales and € 1,781 net profit in 2017.BASF SE is another conglomerate that earned $816 million of revenue through operations for the year 2017.In September 2014, Algatech entered into an R&D agreement with SCHOTT AG, a German company, to boost its productivity of its closed tube cultivation system.The Astaxanthin Market Report is Segmented as Indicated Below:A. By Source:1. Natural1.1 Yeast1.2 Krill/Shrimp1.3 Microalgae2. SyntheticB. By Product1. Dried Biomass/Powder2. Oil3. Soft gels4. Liquid5. OthersC. By Application1. Dietary Supplement/Nutraceuticals2. Cosmetics3. Animal health and Aquaculture4. Food & Beverages5. FeedD. by Form1. Liquid2. Dry FormE. By Geography (Covers 12 + Countries)F. By EntropyCompanies Cited/Referenced/Interviewed:1. Cyanotech Corporation2. Otsuka Pharmaceutical Co., Ltd3. Valensa International4. Fuji Chemical Industries Co., Ltd5. Divis Laboratories Ltd6. Beijing Ginko Group (BGG)7. Igene Biotechnology Inc8.Piveng Inc9.Fenchem Biotek Ltd10.Algatechnologies11. Cardax, Inc12. Supreme Biotechnologies13. Parry Nutraceuticals14.Alga Technologies15. BlueOcean NutraSciences Inc16. MicroA AS, EID Parry (India) Ltd17. Heliae Development, LLCWhat can you expect from the report?The Astaxanthin Market Report is prepared with the main agenda to cover the following 20 points:1.Market Size by Product Categories2.Market trends3.Manufacturer Landscape4.Distributor Landscape5.Pricing Analysis6.Top 10 End user Analysis7.Product Benchmarking8.Product Developments9.Mergers & Acquisition Analysis10.Patent Analysis11.Demand Analysis (By Revenue & Volume)12.Country level Analysis (15+)13.Competitor Analysis14.Market Shares Analysis15.Value Chain Analysis16.Supply Chain Analysis17.Strategic Analysis18.Current & Future Market Landscape Analysis19.Opportunity Analysis20.Revenue and Volume AnalysisFAQ:Does IndustryARC publish country, geography or application based reports in Astaxanthin Market?Yes, we do have separate reports as mentioned below:1.Americas Market for Astaxanthin (2018-2023)2.Europe Market for Astaxanthin (2018-2023)3.APAC Market for Astaxanthin (2018-2023)4.RoW Market for Astaxanthin (2018-2023)5.Natural Market for Astaxanthin (2018-2023)6.Synthetic Market for Astaxanthin (2018-2023)7.Dried Biomass/Powder Market for Astaxanthin (2018-2023)8.Oil Market for Astaxanthin (2018-2023)9.Soft gels Market for Astaxanthin (2018-2023)10.Liquid Market for Astaxanthin (2018-2023)11.Dietary Supplement/Nutraceuticals Market for Astaxanthin (2018-2023)12.Cosmetics Market for Astaxanthin (2018-2023)13.Animal health and Aquaculture Market for Astaxanthin (2018-2023)14.Food & Beverages Market for Astaxanthin (2018-2023)15.Feed Market for Astaxanthin (2018-2023)16.Liquid Market for Astaxanthin (2018-2023)17.Dry Form Market for Astaxanthin (2018-2023)Does IndustryARC customize these reports and charge additionally for limited customization?Yes, we can customize the report by extracting data from our database of reports and annual subscription databases. We can provide the following free customization:1.Increase the level of data in application or end user industry.2.Increase the number of countries in geography chapter.3.Find out market shares for other smaller companies or companies which are of interest to you.4.Company profiles can be requested based on your interest.5.Patent analysis, pricing, product analysis, product benchmarking, value and supply chain analysis can be requested for a country or end use segment.Access Report:https://industryarc.com/Report/16597/astaxanthin-market.htmlAny other major customizations can be discussed with our team, we can provide a separate quote based on your requirement. You can drop in an e-mail to [email protected] to discuss more about our consulting services.

Climbing the success ladder and standing atop the management hierarchy is every professional’s dream. If you are too a working professional, don’t you aspire to be one among the senior management one day? Don’t you want to be on the other side of the table – commanding, leading from the top, and setting an example for many to follow? It’s not easy definitely; getting there requires immaculate efforts, and of course, the requisite skills.One among such most vital skills is marketing. Does not sound very common when it comes to senior management roles, right? But yes, it’s a skill that’s highly valued by employers today across organisations. It is, in fact, one of the pivotal competencies of a strong senior manager. We, at Times TSW, will help you explore why and how marketing skills form an inevitable trait for senior management roles, in this article below.Marketing Skills Form the Core of the Senior Management’s ResponsibilitiesIf you thought that marketing is a task restricted to the creative marketing department of your organisation, it’s time to rethink. Competition in the corporate world has brought marketing competencies right to the lap of every employee therein. And, once you start working on augmenting them, you’d soon start treading the path of success.This is because managers must know how to promote their specific product/idea in the market amid cut-throat competition. For this, they need to polish some of the basic marketing competencies such as:Effective communication
Communication is the lifeblood of a team lead/manager. That’s common knowledge. But it shouldn’t just be restricted to interpersonal or in-house communication. Marketing is a type of professional communication that happens between organisations (B2B), as well as with potential and existing customers (B2C). If you exactly know how to market your service idea outside the four walls of your enterprise, you’d be doing immense good to the latter as well as to yourself.Out-of-the-box approaches
What’s the most impactful quality of a senior manager? Their ability to think out of the box for the most trivial or critical issues at hand; to offer creative solutions when needed. Marketing skills require you to develop analytical thinking towards project goals and requirements and present innovative ways to achieve them, both to your team as well as your customers.Keeping pace with technology
Technological changes have seeped into every phase of work functions today. You may be part of any domain in your organisation, be it IT, marketing, finance, HR, or any other, you do need to adapt yourself to fast-paced changes all along so as to surpass the competition.Moreover, you need to keep an eye open for cues all along. For instance, keep a check if the traditional means of advertising the project idea are failing to attain desired results? See if digital marketing is the new trend in the market that can put across your message more effectively? Figure out and work on your marketing strategies in accordance with changing technologies.Efficient collaboration
Marketing competencies also involve effective coordination with other departments of the organisation as you work on your product. This may require you to sit with the design team to prepare your product design/logo for promotion, or spending time with the research team to analyse consumer survey data.Since all of these activities form a part of marketing, it’s a good idea to have a working knowledge of all these essential skills so as to qualify for senior management roles.How Can Executive Education Help?Marketing is the backbone of any company today. Your product literally has no value until it’s promoted effectively in the market. And this is exactly why each department needs to possess marketing skills to stay in and beat the competition.To help the ambitious professionals of the 21st-century sharpen their marketing skills and make their way to the senior management roles, the prestigious IIM Kozhikode has introduced its Executive Post Graduate Certificate in Marketing Management (EPGCMM) programme. The one-year Interactive Learning course is aimed at providing specialised marketing management training to executives, helping them grow into senior management positions in their respective organisations. The Executive Post Graduate Certificate in Marketing Management (EPGCMM) programme can be attended in any of the Times TSW centres across India, and the sessions are delivered live via a technology platform by none other but the senior faculty from IIM Kozhikode. So come and join the EPGCMM programme to augment your marketing skills and rise as the best in the field.